Case Study
OSLO EVENTS
Event app offers a diverse range of events, simplifies ticket purchases, integrates music streaming, and allows users to curate their experience with personalized wishlists.

Project
Information
Problem statement
Users of event planning applications encounter inefficiencies and frustrations when navigating platforms for event discovery, ticket purchasing, and music integration, highlighting the need for a streamlined and cohesive user experience.
Project background
Solution
Designed for Events in your area, our app offers a comprehensive overview of all events for today, the weekend, and the latest additions. Users can curate their experience by adding favorite events to their wishlist for future attendance or tracking their event history. Purchasing tickets directly within the app streamlines the process, while an integrated artist profile allows users to explore and listen to songs effortlessly.

Project
My Role
Research
User Persona
Wireframe
UI/UX Design
Design System
Protoype
Project
Duration
4
Weeks
20+
Screens
Project
Tools Used
Figma
Google Forms
FigJam
Miro
Zoom
Google Slide
Project
Design Process
As a designer for this case study I was responsible for everything below.
Research
- User Research
- Competitive Analysis
- User Interviews
- Affinity Mapping
Define
- Persona
- User Scenario
- Problem Statement
Ideate
- UX Flows
- Mind Mapping
- Mood Boards
- MoSCoW Technique
- Technical Requirement
Prototype
- Sketching
- Wireframes
- Wire Flows
- Annotations
- Variables
- Design System
- Prototyping
Usability Test
- User Research
- User Interviews
- Iterative decisions
Define
Target Group
The target group for this Oslo Events app primarily encompasses individuals interested in attending events within the Oslo area. This could include residents of Oslo, tourists visiting the city, and anyone seeking entertainment options or cultural experiences in Oslo.
Primary persona
My primary persona encapsulates the target audience for Oslo Events App. She represents a young, tech-savvy individual who values convenience, social engagement, and cultural experiences. Mia's characteristics and behaviors provide insights into the needs, preferences, and pain points of your app's users, guiding your design and development decisions to better cater to their expectations and enhance their overall experience.
Additional persona
Sara Bergstrøm, portrayed in my persona, embodies the perspective of an event planner or organizer who seeks efficient solutions for managing events in Oslo. She represents a professional user segment with specific requirements related to event discovery, planning, and execution. Sara's role highlights the importance of features such as streamlined ticket purchasing, venue research, collaboration tools, and post-event evaluation functionalities in your Oslo Events App. Understanding Sara's needs helps tailor the app to cater not only to attendees but also to event organizers, fostering a comprehensive ecosystem that benefits all stakeholders involved in event management within Oslo.
Secondary persona
Erik Johansen, my secondary persona, embodies the perspective of a creative individual, such as an independent filmmaker or artist, who seeks inspiration and opportunities within Oslo's cultural landscape. He represents a user segment interested in exploring diverse events, networking with fellow creatives, and discovering unique experiences that fuel his artistic endeavors. Erik's characteristics and motivations shed light on the importance of features like event discovery, networking functionalities, and content curation tools in your Oslo Events App. Understanding Erik's needs allows you to tailor the app to cater to the interests of creative professionals, enriching their cultural experiences and fostering connections within Oslo's vibrant artistic community.
Define
Primary Persona

Define
Additional Persona

Define
Secondary Persona

Define
User Scenario - Primary Persona

Discovery: Mia browses the Oslo Event App for Saturday night activities and discovers a live music concert nearby and listens to some of the songs of the artist in the app.

Ticket Purchase: Impressed by the lineup, Mia buys tickets securely within the app, adding the concert to her favorites and setting a reminder.

Preparation: Mia checks venue details and parking options through the app before heading out for the evening.

Event Attendance: Using digital tickets stored in the app, Mia enters the concert venue hassle-free and enjoys the live performances.

Post-Event Reflection: After the concert, Mia leaves a positive review on the app, sharing her experience and helping others discover great events in Oslo.
Define
User Scenario - Additional Persona

Event Discovery: Sara opens the Oslo Event App to explore upcoming events in Oslo for her client's gala fundraiser. She uses the search function to find charity events and discovers a benefit concert featuring local artists supporting a cause aligned with her client's mission.

Venue Research: Intrigued by the event, Sara navigates to the concert's details within the app to learn more about the venue. She reviews the venue's capacity, facilities, and location to ensure it aligns with her client's preferences and logistical requirements.

Ticketing and RSVP: Satisfied with the venue, Sara proceeds to RSVP for the concert directly through the app. She purchases tickets for herself and her client's team, taking advantage of any group discounts offered within the app's ticketing system.

Collaboration: Sara invites her client to join her in attending the concert by sharing the event details through the app's collaboration features. They discuss logistics and finalize their plans, using the app's messaging functionality to communicate seamlessly.

Event Coordination: On the day of the concert, Sara uses the app to share event reminders with her client and team members. She utilizes the app's event checklist feature to ensure they have everything they need for a successful evening.

Post-Event Evaluation: After the concert, Sara reflects on the event using the app's review and feedback feature. She leaves positive feedback for the event organizers and shares her insights with her client, using the app's reporting tools to document attendee feedback and event outcomes for future reference.
Define
User Scenario - Secondary Persona

Exploration: Erik opens the Oslo Event App to find inspiration for his next film project. He navigates to the "Film" category and explores listings for upcoming film screenings, festivals, and industry events happening in Oslo.

Discovery: Intrigued by an independent film festival showcasing local talent, Erik taps on the event to learn more. He reads about the featured films, panel discussions, and networking opportunities, recognizing the potential for valuable connections and creative inspiration.

Planning: Impressed by the festival's lineup, Erik decides to attend and purchases a festival pass directly through the app. He adds the festival to his calendar and sets reminders for key screenings and networking sessions.

Networking: At the festival, Erik uses the Oslo Event App to connect with fellow filmmakers, actors, and industry professionals. He joins event forums and discussion groups to exchange ideas, share insights, and discuss potential collaborations for future projects.

Inspiration: Throughout the festival, Erik explores the app's artist profiles and film descriptions to discover new talent and innovative storytelling approaches. He takes notes on films that resonate with him, gathering inspiration for his own filmmaking endeavors.

Reflection: After the festival, Erik reflects on his experience using the Oslo Event App. He leaves positive feedback for the event organizers and shares his favorite films and moments with his social media followers, using the app's sharing features to spread the word about the festival and support the local film community.
Ideate
Mood Boards
As my ideation sessions unfolded, I found that crafting mood boards was a natural next step, allowing me to visually articulate the essence and emotional impact of my concepts.



Define
Vision Statement
My vision is to establish the Oslo event app as the premier destination for anyone seeking to engage with Oslo’s cultural offerings, fostering a deeper appreciation for the city’s arts and entertainment landscape while promoting inclusivity, diversity, and accessibility.

Ideate
Highlighted Features
Developed a groundbreaking event app that connects people with a diverse array of events, ticket purchasing process by seamlessly integrating it into the app. Additionally, we’ve introduced a music feature, allowing users to listen to their favorite tracks while exploring event options. Furthermore, users can curate their experience by creating a wishlist of events they want to attend or have already been to, enhancing their event discovery journey.
Artist Profile

Ideate
Task Flows
I refined the concept by crafting streamlined task flows, guaranteeing an intuitive and seamless user experience.

Prototype
Low/Mid Fidelity

Prototype
Finished Design
To initiate my design journey, I immersed myself in sketching frames that sparked inspiration, employing this visual brainstorming technique to explore and refine design concepts.
















Usability Testing
Design System
Acknowledging the importance of a cohesive user journey within the Oslo Events App, I initiated the development of a design system to govern the visual and interactive elements. This unifies design decisions, ensuring consistency and transparency throughout screens and interactions, thereby improving user understanding and simplifying development processes. My objective is to deliver a fluid, intuitive experience for event discovery and engagement.






Documentation
Component
Card - Event


Card - Artist Profile Followers


Card - Search Results


Usability Testing
Next Steps
The recent usability test for the Oslo Event App, the results were encouraging. Users responded positively to the app’s intuitive navigation and user-friendly interface. They found the ticket purchasing process straightforward and appreciated the seamless integration of music features.
However, some users encountered minor issues with loading times on certain screens, which we promptly addressed. Overall, the test highlighted the app’s strengths and provided valuable insights for further optimization, ensuring an even smoother and more enjoyable user experience in future iterations.
Next Steps:
- Execute design iterations and resolve bugs in mobile frames.
- Prepare for scalability onto desktop and tablet platforms.
- Evaluate conducting Usability Testing on flows with lower scores, comparing them to the desktop experience.
- Secure investments, assemble a developer team, and officially launch the Oslo Events app.
Usability Testing
Constraints
Content Curation Challenges
- Ensuring Event Quality: Curating a diverse range of high-quality events while filtering out irrelevant or low-quality listings requires dedicated resources and careful vetting processes.
- Managing User-Generated Content: Handling user-generated event submissions or reviews introduces challenges related to moderation, authenticity verification, and maintaining a positive user experience.
Competition and Market Saturation
- Saturated Market: Competing with established event discovery platforms and apps may make it difficult to stand out and attract users, necessitating unique value propositions and effective marketing strategies.
- Differentiation: Finding ways to differentiate the Oslo Events App from competitors in terms of features, content, or user experience is essential for gaining market share and sustaining growth.
Geographic & Cultural Considerations
- Localization Challenges: Adapting the app’s content, language, and features to cater to Oslo’s diverse population and cultural preferences requires careful localization efforts and cultural sensitivity.
- Regional Events Coverage: Ensuring comprehensive coverage of events across different neighborhoods, districts, and cultural hubs within Oslo may pose challenges due to varying event densities and accessibility.
User Adoption and Engagement
- User Onboarding: Designing intuitive onboarding processes and tutorials to guide new users through the app’s features and functionality is crucial for enhancing user adoption and reducing churn.
- Sustaining Engagement: Encouraging ongoing user engagement and retention through features such as personalized recommendations, social sharing options, and interactive event experiences requires continuous innovation and iteration.
Summary
Identifying and addressing constraints is crucial for the success of the Oslo Events App. By prioritizing constraints, developing mitigation strategies, allocating resources effectively, and embracing an iterative approach to development, we can enhance the app’s competitiveness, user satisfaction, and overall success in the market. Continuous monitoring and adjustment ensure that mitigation strategies remain effective in addressing evolving challenges and market conditions, ultimately leading to a robust and successful app.